Raising nearly $575,000, the
Greater Los Angeles Chapter of The ALS Association hosted “A Time to
Care” at the Playboy Mansion to celebrate individuals who have
contributed to the fight against ALS. The May 13 gala honored the
efforts of many longtime supporters including patients and their
families, the corporate sector and the entertainment and sports
The sold-out benefit event
featured tours of the Mansion, silent and live auctions and a set of
music from jazz legend Chuck Mangione and his band.
“This was a spectacular way
for the L.A. Chapter and the ALS community to recognize the full
spectrum of efforts and commitments individuals have made in the
fight against Lou Gehrig’s disease,” said Fred Fisher, executive
director of the Greater Los Angeles Chapter.
The special night included a
tribute to Asa Baber, a Playboy magazine writer who raised
greater awareness of ALS through his stories chronicling his
diagnosis and living with the disease. After Baber lost his battle
with ALS in June 2003, the event was formalized. The tribute
featured a photomontage including a voiceover of his final article
describing his life and experiences with ALS.
Tim Noonan, CEO of Lockton
Insurance Brokers, was given the Philanthropist of the Year Award
for his ongoing commitment to creating and building a Center of
Excellence—a vision for bettering chapter-patient services.
Actor Alan Rosenberg, from
the CBS Television show “The Guardian,” received the Spotlight for
Increasing Awareness Award for the show’s portrayal of a character
living with ALS. Rosenberg portrayed Alvin Masterson, a lead
character who received the ALS diagnosis in the 2004 season.
Carol Levey accepted the
Outstanding Corporate Philanthropy Award on behalf of Maurice
Lacroix Swiss Watches. The award honors the company’s ongoing
support for ALSA, including national sponsorship for the Walk to
Dr. Neil Brourman with his
mother Phyllis were honored with the Commitment to a Cure Award for
their family’s ALS Research Fund that has raised more than $1
million. Dr. Brourman was also honored for pioneering polygraph
communication technology that enables him to communicate with others
despite having ALS.
Other celebrities in
attendance included Joe Mantegna from “The Godfather III” and “Joan
of Arcadia,” Larry King from “Larry King Live,” Greg Cipes from
“Deadwood,” David Raibon from “The Shield” and “The Guardian,”
Willie Gault from the Oakland Raiders and “S.W.A.T.,” and basketball
coach Ken Carter who has an upcoming movie about his life played by
Samuel L. Jackson.
Attendees enjoyed a cocktail
reception, silent auction, and tours of the Mansion. After dinner,
Fisher and Kathleen Rasmussen, vice president of the chapter’s Board
of Trustees, made introductions and master of ceremonies Michael
Chiklis—from “The Shield,” a show about an inner-city Los Angeles
police precinct—awarded the honorees.
Trumpeter Mangione took the
stage after the award ceremonies for an hour-long set of music.
This was the first time the
Greater Los Angeles Chapter had hosted an event of such magnitude.
The exclusive gala sold out all 500 of seats, with tickets costing
$600 per person. Sponsorship opportunities ranged from $2,500 to
pictures from the event, click here.